Sales Leadership
Internet Advertsing and Marketing
Joe Tarell has worked in an advertising sales related position since the 80's.  Having
been online since 1992, he quickly realized that print, outdoor and broadcast had
some formidable competition for the advertising dollar and after years in the offline
advertising community began to study and understand the online marketplace.

Joe Tarell has developed sales teams and been a top sales performer in print and
online advertising.  He worked for, and then owned an advertising agency helping
clients manage their outdoor, print and broadcast advertising plans.  Tarell has
consulted with hundreds of businesses over the years and brings a thorough
understanding of the complexities of advertising in the Internet-age.
Here are a few success stories:

  • During 2009 as a certified trainer from The International Group Inc. Tarell
    has trained the entire field and inside sales force on advertising and sales
    process for the number one provider of online marketing for the automotive
    industry, The Cobalt Group.
  • In 2008, worked for the #1 automobile manufacturer in the world advising
    their retailers on their online marketing and sales initiatives.  Most dealers
    were members of their exclusive Toyota Signature Certified dealers.
  • In 2006, after taking over yet another struggling region, his team was
    number one in the company for sales revenues for Q4 at 129% of quota.
  • In 2000 Tarell inherited a team that was number six of seven regions in
    sales. In nine months, he had replaced five of six salespeople (including
    himself, #2 in the company) and had the number two region in the country.
  • From 1990 to 1997, Tarell was an independent publisher's rep working on
    special interest titles.  In that time he took revenues on his primary
    magazine from $360,000 annually to $1.8 Million at his departure.
Joe Tarell
Joe Tarell has been online since 1992, building, managing and promoting websites
on search engines since 1997, selling Internet based software solutions since 1999,
consulting with companies on how to market online more effectively all throughout.  
When you need to maximize your online initiatives, you should call Tarell.

Joe Tarell has helped build Internet departments at 39 different car dealerships.  He
has built several top level sales teams to deliver services into this market and he
understands the sales process and how to gain awareness in the online
marketplace.  Few can match his understanding of selling a digital solution and
advertising online in today's marketplace.

Call 972.423.5570 for more information or send him an email
Joe Tarell - Experienced, Decisive Leader

Sales, Sales Management, Sales Training

Marketing, Online Advertising, Search Engines
Joe Tarell - Online Marketing Consultant
Digital Marketing and Online Advertising Specialist
"At a time when people
were trying to figure out
how to connect to the
Internet Joe was
devising plans for our
publishers to leverage
their brands online. Many
of the things that he
came up with are still
being used today."
Jim Van Gilder, President, J.F.
Van Gilder Co.
"He is particularly adept
at building highly
successful teams that
ultimately lead the sales
board..."
Darin Cantu, Regional Manager,
The Cobalt Group
"...Joe is decisive,
persistent and is always
looking to improve
himself... Many current
Cobalt sales leaders
were mentored by him
during their development.
Mike Ragsdale, VP of Sales, The
Cobalt Group